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Royal Coster Diamonds relaunches the Rainbow Collection for Pride Amsterdam. Influencer and model Melbury Badejo is the face of this new campaign. The collection, featuring diamonds and colored sapphires, highlights pride and diversity during the Pride celebrations.
With the Rainbow Collection, Royal Coster Diamonds celebrates the beauty of self-expression and inclusivity. Under the slogan “Shine with Pride,” the diamond house invites everyone to embrace their true colors and shine in their unique way.
“At Royal Coster Diamonds, we believe that true beauty arises when people can be themselves,” says Kees Noomen, CEO of Royal Coster Diamonds. “With this collection, we want to convey a message of love, acceptance, and pride. It is an elegant statement to the world.”
The collection consists of 18-carat rose gold rings, earrings, necklaces, and bracelets, set with diamonds and colorful sapphires arranged in a rainbow pattern. The jewelry is playful and elegant, with the combination of light and color creating an exciting ensemble. The new campaign emphasizes diversity and self-expression, encouraging everyone to reveal their true selves. The Rainbow Collection is an ode to the vibrant splendor of the rainbow and the unique personalities of its wearers.
The relaunch of the Rainbow Collection coincides with Pride Amsterdam, one of the largest and most colorful LGBTQ+ events in the world. As a truly Amsterdam brand, Royal Coster Diamonds wants to show their support and solidarity with the community and inspire everyone to let their own light shine.